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Nielsen News |
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2 November Technology Attitudes and Trends 2004 TO 2009 The latest Nielsen Panorama Home Entertainment findings on new technology trends from 2004, indicate a clear pattern of growth in acceptance as 2009 unfolds.
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| 2 November The Nielsen Company release results from Survey 7 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 7 covered the period August 2 to September 5 and September 20 to October 24, 2009. |
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29 September 2009
Ensuring your advertising works harder: Evaluate cut through of your new commercial in just eight days |
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26 September 2009
One to one engagement of Direct Mail rewards marketers in a tough 08/09 Fiscal Year
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25 September 2009
LMAA presents the inaugural Nielsen Global Liquor Symposium and Global Wine Forum 2009 |
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| 17 September The Nielsen Top Media Advertisers Report for fiscal 08-09 is now available. Click here for details. |
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| 15 September The Nielsen Company release results from Survey 6 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 6 covered the period June 28 to September 5, 2009. |
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1 September After a positive Q1’09 for all 5 major banks, this quarter saw a continued increase
in customer sentiment across just 2 major banks; St George and CBA. Three banks reported decreases
in MFI satisfaction levels and 4 reported declines in Home Loan customer satisfaction. |
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| 11 August Aussie consumers spending more of their grocery bill on house brands |
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| 11 August The Nielsen Company release results from Survey 5 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 5 covered the period May 10 to June 13 and June 28 to August 1, 2009. |
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| 6 August As world trade flounders, more Australians support trade restraints on imports: Nielsen |
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| 30 July Consumers in Australia and worldwide see advertising as key to economic growth: Nielsen-WFA report |
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| 30 July Aussies gear up for economic recovery |
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| 5 July Demand for home air conditioning continues. Despite environmental concerns, creature comforts are influencing over 820,000 Australians to replace or buy an air conditioner in the next 12 months. |
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| 23 June The Nielsen Company release results from Survey 4 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 4 covered the period March 29 to May 2 and May 10 to June 13, 2009. |
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| 10 June Volumes down, but Aussie consumers still trading up to premium liquor |
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18 May Nielsen BookScan recently collaborated with The Australian
(newspaper) by providing data on the country’s best selling non-fiction books, but with a twist. |
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| 12 May The Nielsen Company release results from Survey 3 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 3 covered the period February 15 to March 21 and March 29 to May 2, 2009. |
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| 11 May Consumers have not forgotten about the pre- crisis warnings of global warming, as a growing wave of consumers are being driven by lifestyle concerns issues
such as health and the environment. |
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| 8 May Direct mail activity across the 12 months to February 2009 exceeded $266 million in postage with nearly 35,000 individual campaigns (different creative) |
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April 30 Mobile ownership has almost reached saturation point in Australia, but are consumers using their phones’ full capabilities? Nielsen investigates consumer Mobile trends, attitudes and behaviour in this
exclusive AdNews Mobile Marketing Report.
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| 28 April QANTAS drives online discussion. |
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| 23 April Australian job confidence slumps as consumer confidence drops to new lows. |
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| 6 April Most Australians approve of Kevin's handling on the Financial Crisis |
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| 31 March The Nielsen Company release results from Survey 2 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 2 covered the period February 1 to March 21, 2009. |
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| 27 March While Australia resisted early signs of the economic downturn, there was no escape in the fourth quarter as 2008 ad spend slowed |
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| 27 March Big retailers keep ad budgets healthy: Nielsen Top Media Advertisers report 2008 |
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6 March Solid results for 7 Direct Mail categories in 2008
Although estimated spending on Direct Mail slipped 1% YOY,
There were strong gains in 7 of the top 10 Categories…
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| 5 March The Nielsen Company release results from Survey 1 of its Radio Ratings covering Sydney, Melbourne, Brisbane, Adelaide and Perth. Survey 1 covered the period January 18 to February 14, 2009. |
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19 February LCD, HD & Widescreen TV to lead 2009 sales growth. The latest Nielsen Panorama survey confirms that Plasma is firmly over shadowed in popularity by LCD.
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| 16 February Specialist Agribusiness banking providers prove they have what it takes to compete with the 'big four' |
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| 12 February Aussie romantics set to splurge on choccies and bubbly for their Valentine |
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| 21 January Cook-it-from-scratch grocery products enjoy strong gains as consumers tighten their belts: Nielsen 2008 Grocery Report findings |
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More News |
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Trends
& Insights
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Nielsen Online Access Panels and ESOMAR Guidelines
ESOMAR has formulated 26 questions intended to provide insight into the quality and
transparency of online sampling sources to help existing and future clients. This document aims to answer ESOMAR questions in relation to Nielsen’s approach
to managing its branded online access panels, designed and managed to support
Nielsen research. The Nielsen Company also has detailed information on procedures
specifically related to its branded products, specialist projects and core research
issues.
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The 2008 Convenience Report
This, the seventh Nielsen Convenience Report, provides a solid
overview of what’s happening in the industry at product and
department level as well as some valuable commentary. The data
comes from Nielsen C*Track, which is gathered from scan data at
the 2000-odd stores listed in the Report. Although these are the
large branded stores, they provide the industry’s most accurate
guide as to sales patterns through its 20,000 retail stores. |
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The 2008 Nielsen Grocery Report
Following several years of economic growth, the Australian economy has certainly taken a stumble in 2008 off the back of the global economic meltdown. Our GDP growth is in decline, housing prices are still slipping, job vacancies are beginning to slow and the Australian share market is now
trading below 4000 points, while inflation is tracking at record highs – much of which can be attributed to increasing food prices. |
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Global Consumer Confidence, Concerns and Spending - A global Nielsen consumer report (1st half, 2009)
Global consumer confidence has plummeted to a record new
low in the past six months, falling seven Index points from 84
to 77 according to the latest twice-yearly Nielsen Global
Consumer Confidence Index which tracks consumer confidence,
major concerns and spending habits among 25,140 internet
users in 50 countries. 48 of 49* markets surveyed by Nielsen between 19 March to
2 April 2009 experienced a drop in consumer confidence, with
48 of the 50 countries falling below an Index of 100 for the
first time. Indonesia and Denmark were the only markets to
remain above 100, with indices of 104 and 102 respectively. |
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Retail and ShopperTrends, Asia Pacific 2008
While 2007 saw good growth in grocery retail sales in Asia
Pacific on the back of continued strong GDP numbers and rising
prices, the signs indicate that the next 12 months may pose a
much tougher challenge. Asian consumers highlighted the economy and job security
as two of their biggest concerns, with inflation cited by
many as their biggest economic concern in 2008. |
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MarketPlace Quarterly, Issue 10, Spring 2008
This issue covers the topics of consumer confidence, the What's Hot report focusing on the alcohol beverages category, a word from our Managing Director and insights from our latest Shopping Modality study. Click here to download.
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More Trends & Insights
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