| Understanding product performance and market dynamics
To make good marketing decisions you must have accurate, timely information about what’s selling at the retail level and how in-store conditions such as pricing, merchandising and promotions are influencing sales.
Nielsen Retail Measurement Services are the industry standard for quality information on product movement, market share, distribution, promotional effectiveness, pricing and other market-sensitive information in more than 80 countries across six continents, providing our client base with an
information network and global reach second to none.
Using in-store scanning of product codes and store visits by professional auditors, Nielsen offers a complete portfolio of sample and census information across the food, household, health and beauty, durables, confectionery and beverage products industries.
Whether it is long-term strategic planning or tactical decision-making, Nielsen measures and tracks the information you need to win in your market place.
Your global, comprehensive retail coverage solution
Nielsen Retail Measurement Services can integrate information from a variety of sources to provide accurate, decision-ready reporting and coverage of a broad array of retail channels, including:
- Supermarkets
- Pharmacies
- Convenience stores
- Small independent grocers
- Liquor stores
Nielsen’s comprehensive coverage permits management to examine key business trends by product, category, store, chain, or market for one brand or an entire competitive set. From viewing an executive summary to drilling down through a robust database to the desired level of detail, executives can make strategic decisions based on accurate, timely information.
Full client service support
All Nielsen Retail Measurement Information is fully analysed, interpreted and presented by experienced account managers with knowledge of a wide range of grocery markets and industry trends. From basic market analysis to complex business issues, Nielsen Executives are your business partner to help fully exploit your information investment to gain maximum advantage.
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