| With over $3 billion invested annually on display advertising in major metropolitan newspapers and consumer magazines in Australia, print media advertisers no longer need to rely on outmoded systems to ensure their advertising was scheduled and appeared correctly and to track their competitors.
PrintPix is a state of the art, data-linked web delivery service which provides insertion details and scanned images of all display and semi-display advertising appearances in major Australian newspapers and magazines.
Every ad is scanned and data linked to the Nielsen AdEx database. The data and scanned images are instantly available via the PrintPix website - the web delivery means advertisers and agencies no longer have to wait 7-10 days after an ad appears or a campaign commences to both validate every appearance, and quickly respond to a competitor's claims and activity.
Email reports, high resolution scans of advertisements and a range of advertising appearance alerts can be arranged on the PrintPix site to ensure surveillance and verification of ad activity is both comprehensive, timely and confidential.
PrintPix provides immediacy and unlike tear sheet services, shows each creative execution online to assist in planning brand strategies.
Clients can access specific advertising activity through subscribing on a category or sub category level to suit their monitoring and reporting needs.
To learn more about PrintPix please email ian.renshaw@nielsen.com or contact: Ian Renshaw - (02) 8873 7617.
|
Login to PrintPix