David has almost 20 years of experience with Nielsen and is currently responsible for the overall servicing of all media products in Victoria and South Australia but primarily our radio audience measurement responsibilities.

David’s extensive knowledge and experience of radio and audience measurement has made him a key contributor to industry education, training and support services as well as being heavily involved in scoping and driving the proprietary Nielsen Radio Advisor software.

David brings broader research experience through managing customised projects - both CATI (computer assisted telephone interviewing) and face to face methodologies for many industry clients.

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